Friendly reminders, sent at the right moment

Say hi to Sara in 12 days — we'll handle the rest.

Followup keeps a gentle timeline of every past customer. When it's time to reach out, one warm WhatsApp message goes out for you — and you see exactly who's up next, all on one tidy screen.

No contracts. 14 days free. Cancel anytime, no hard feelings.

What you'll see

One friendly screen with everyone who's due — and exactly when each message goes out.

No campaigns, no segments, no scheduling spreadsheets. Just a gentle list of who's up next, who's on the way, and who's quietly waiting. Glance, smile, close the tab.

Customer
Last visit
Opt-in
Next message
Ruth Tabach
+44 7700 900 081
21 Oct 2025
yes
3 days overdue
Daniel Levi
+44 7700 900 188
13 Nov 2025
yes
in 4 days
Sara Cohen
+44 7700 900 412
21 Nov 2025
yes
in 12 days
Maya Avraham
+44 7700 900 925
07 Dec 2025
yes
in 28 days
Yossi Shahar
+44 7700 900 304
14 Dec 2025
no
opted out
Efrat Mizrahi
+44 7700 900 720
21 Dec 2025
yes
in 42 days

Just a sample of six — real rosters run from twenty to several thousand.

How it works

Three small steps. Set up on a Monday morning. Forget about it by Friday.

  1. 1Takes about 4 minutes

    Hand us your customer list.

    CSV, Google Sheets, or a sync from your booking software. One time. We never email the file back to you, never resell it, never touch it again unless you change it.

  2. 2Set once, runs forever

    Each customer gets a gentle six-month timer.

    Set off by their last visit. Adjustable per business: six months for dental, three for a hair salon, twelve for an annual eye exam. The default is six.

  3. 3No daily approvals to chase

    One warm WhatsApp message goes out — on the day.

    You see it on the dashboard the day before. Pause a single customer, edit the wording, or stop everything with a single switch. Replies come back to your normal WhatsApp inbox.

Built for

Businesses that see the same customers more than once.

If someone leaves your shop and is meant to come back on a predictable rhythm, Followup is the friendly calendar that makes sure they do.

  • Dental clinicsevery six months

    “Hi Ruth, it’s been six months since your cleaning at Mason Dental.”

  • Optometristsevery twelve months

    “It’s a year since your eye exam, and your frames are due a check.”

  • Hair salons & barbersevery five to eight weeks

    “Six weeks since your cut, Daniel — the chair’s open Saturday.”

  • Veterinary clinicsevery six to twelve months

    “Time for Pepper’s annual vaccination check.”

  • Auto mechanicsevery six months or 10,000 km

    “Half a year since your last service — time to book the check?”

On a quiet Tuesday, a dental practice with 600 active patients sends 11 reminders. By Friday, four of them have rebooked. 🎉

23%

Average rebooking rate within fourteen days of a Followup reminder, across our first cohort of practices.

0

Marketing campaigns to write. No segments, no templates, no broadcast scheduling — ever.

1

Screen on the wall by the front desk, answering the only question that matters: who’s next, and when?

Common questions

The things people ask us, usually before signing up.

Probably not. The message reads like something a receptionist would type at the start of the day: short, warm, signed off with your business name. You write it once, on setup. We never use templated marketing copy.

Replies land in your normal WhatsApp inbox. We do not respond on your behalf. If a customer replies STOP, we register an opt-out immediately and never message them again.

One click on their row in the dashboard. They stay in your list, the reminder is canceled, and the next time you import a CSV they remain opted out.

A small fixed monthly fee plus a per-message rate that mirrors WhatsApp Business pricing in your region. Practices under 200 active patients usually pay less than the cost of a single missed appointment.

On a Postgres database hosted in the EU. We never sell, share, or train on your customer list. You can export everything to CSV at any time and delete your business with a single confirmation.

Ready when you are

Put the next six months of friendly reminders on the calendar — by lunchtime.

Fourteen days free, no card. Import your list, watch the roster build itself, and decide if it belongs on your front-desk monitor.